Why Music Increases Advertising Retention
Why Music? Because it has been proven that words set to music will hold more than 900 times the retention over just written or spoken words!
Simply put, people WILL listen and retain your message when it is mixed with music. The end result is more business and growth in the area of sales.
Image is the key to success when it comes to business! If you expect your company to survive and thrive in today’s fast paced market place, you need to project an image which makes the buying public feel good about you and your products.
If your advertising attempt is less than great, it is a direct reflection of you and your business. Remember, you never get a second chance to make a good first impression.
If your advertising is "ho hum", you can expect ‘ho hum’ results.
It’s a proven fact that bad advertising can hurt your company more than it will help it. People simply will not do business with a company if they feel unsure about it – and a bad ad can make them feel that way.
Reputation -- When it comes to marketing, there is nothing worse than making a bad first impression because the first impression is a lasting one. If your message to your audience is less than good, you will blow a hole through everything you are trying to achieve.
When it comes to measuring a response, it is important to know that it takes a certain number of exposures in order to make the desired impression upon your listening audience. Repetition builds reputation, but you’d better have a good message or you will only waste good marketing dollars and take the risk of creating a bad reputation.
Why Music? Because it has been proven that words set to music will hold more than 900 times the retention over just written or spoken words!
Simply put, people WILL listen and retain your message when it is mixed with music. The end result is more business and growth in the area of sales.
Image is the key to success when it comes to business! If you expect your company to survive and thrive in today’s fast paced market place, you need to project an image which makes the buying public feel good about you and your products.
If your advertising attempt is less than great, it is a direct reflection of you and your business. Remember, you never get a second chance to make a good first impression.
If your advertising is "ho hum", you can expect ‘ho hum’ results.
It’s a proven fact that bad advertising can hurt your company more than it will help it. People simply will not do business with a company if they feel unsure about it – and a bad ad can make them feel that way.
Reputation -- When it comes to marketing, there is nothing worse than making a bad first impression because the first impression is a lasting one. If your message to your audience is less than good, you will blow a hole through everything you are trying to achieve.
When it comes to measuring a response, it is important to know that it takes a certain number of exposures in order to make the desired impression upon your listening audience. Repetition builds reputation, but you’d better have a good message or you will only waste good marketing dollars and take the risk of creating a bad reputation.
Testimonials
“I described the feel we wanted for our company… and received the greatest little tune that fits us perfectly.”
Mattress Showroom - Charleston, SC
“Edison is thrilled with the jingle CBM created for the college. It’s better than we ever imagined! Many thanks.”
Edison College - Ft. Myers, FL
